Filters

The site selector, the "Filter" pill and the "Compare" pill are the three global filters of the dashboard. Every card respects them.

#Site selector

If your account manages several sites, the top-left menu shows the active site. Clicking it opens the list of accessible sites. Switching site reloads every card on the current tab.

#"Filter" pill — period and granularity

Seven presets, plus a custom mode:

• Today — from the start of the local day until now.
• 24h — rolling last 24 hours.
• 7 days — rolling last week.
• 30 days (default) — rolling month.
• 90 days — rolling quarter (retention limit for raw events).
• 12 months — rolling year. Beyond 90 days, the curves rely on daily aggregates (25-month retention).
• Custom — two-date calendar (from… to…).

The pill also exposes the granularity of the chart (auto / hour / day / week / month / year). In auto mode the granularity is picked based on the window length, while staying consistent with the active GDPR retention policy (90 days for raw events, 25 months for aggregates).

#"Compare" pill

Three modes:

• None (default) — no delta shown, no compare tooltip.
• Previous period — the window of the same length immediately before. e.g. 30d → compared to the previous 30d.
• Previous year (YoY) — the same window, one year earlier. Backed by the long-term aggregates (25 months).

See Period comparison.

#Timezone

The dashboard renders dates and times in your user timezone (set from _My account_). The "Filter" pill sends its bounds to the server in UTC; the browser reconverts to your TZ for display.

#Card-local filters

Some cards expose internal filters (e.g. the page selector on the Behavior section, or the Countries / Cities sub-tab on Audience). These filters are non-persistent: they apply to the current session. To freeze a view, use the "Download all data (CSV ZIP)" button at the top of the dashboard — it preserves the period and ships one CSV per view.